Sierra Sotheby’s International Realty today announced the Sotheby’s International Realty® brand’s launch of the first of a planned series of branded websites for specialty markets. The brand’s initial specialty market site focuses on the luxury Farm & Ranch market segment, of which the Sotheby’s International Realty® network currently represents over $6 billion of property listings worldwide.
The specialized website, which can be found at farmandranchSIR.com, matches the look and feel of the brand’s website, sothebysrealty.com, and provides detailed Farm & Ranch lifestyle and listing information and resources. The brand plans to launch additional websites showcasing other specialty markets, beginning with those currently featured on sothebysrealty.com, such as Golf and Skiing.
The Farm & Ranch specialty market website enables buyers and sellers to search for the finest rural and recreational properties and the sales professionals who represent them in the following segments: ranches, farms and equestrian properties, land, fishing and hunting properties, timberlands and investment acreage.
“The access and quality insight we are providing into this important lifestyle and market segment worldwide is unique in the high-end real estate market,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Now discriminating consumers looking for valuable resources and comprehensive information from around the world have one source for everything they need. From the finest trophy ranches of the Rocky Mountains, Pacific coast and Texas and legendary horse farms stretching from Vermont to Virginia to Florida, to the haciendas and estancias throughout Central and South America, storied recreational and cultural retreats in Western and Southern Europe and hunting and fishing lodges and stations in South Africa and New Zealand, our portfolio of property listings in the Farm & Ranch segment currently exceeds $6 billion.”
“With the launch of this specialty website, Sotheby’s International Realty® has created a single resource for luxury farm and ranch buyers worldwide,” said Jeff Hamilton of Sierra Sotheby’s International Realty. “They have streamlined the research process for investors and individuals, saving them valuable time in their search for the perfect home. Sierra Sotheby’s International Realty clients with homes that cater to these lifestyles will enjoy this added avenue of exposure. No other real estate company can bring together this level of comprehensive detail on a global basis.”
The Sotheby’s International Realty® network currently has more than 12,100 sales associates located in approximately 620 offices in 45 countries and territories worldwide.