Luxury Home Marketing and Buyer Sales Strategy trends in Reno-Tahoe

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Sierra Sotheby’s International Realty’s Randy Roesch recently completed a luxury home marketing training offered by the Institute for Luxury Home Marketing, as well as a sales strategy study conducted by the Council of Residential Specialists of the National Association of Realtors in response to the growing need for high-level real estate marketing demands in Reno and Lake Tahoe.

The Luxury Home Marketing course covered such topics as demographics of the affluent,  lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property. The course was taught by Laurie Moore-Moore, President of the Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes. Lifestyle Marketing currently plays a major in the Sotheby’s International Realty global marketing campaign.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. “Randy Roesch is an example of a sales associate who works to hone special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Roesch has been in real estate for over ten years and specializes in Luxury Golf Lifestyle Properties, with a focus on the ArrowCreek community and Incline Village. Roesch launched the ON PAR Advisor this spring with his partner, Phil Reed, in an effort to meet the growing needs of marketing Luxury Golf Lifestyle Properties. The ON PAR Advisor is a seasonal report on market performance and ArrowCreek news. Since the launch of the ON PAR Advisor, Roesch and Reed have had newly listed properties under contract in just days.

“The Luxury Home Marketing training provided new insight about the upper tier market. The course helped me polish my skills and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” Roesch said. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

Roesch also recently completed a highly specialized course in residential real estate buyer sales strategies conducted by the Council of Residential Specialists of the National Association of Realtors. The course is one in a series of professional education sequences required to qualify for the coveted Certified Residential Specialist (CRS) designation.

“The growing importance of negotiation as well as sales strategies in today’s residential real estate market were addressed by the instructor in this course,” Roesch said. “The many varied needs of the buyer, who is making what is probably the single largest purchase of a lifetime, are dealt with in this advanced course.”

The segments of the course included counseling techniques, understanding human behavior, and professional knowledge of the required steps in the real estate sales sequence.

The Council of Residential Specialists Courses are presented throughout the U.S. in affiliation with the National Association of Realtors, as part of its on-going program of promoting the professionalism of the residential sales associate.

Sierra Sotheby’s International Realty® local brokerage offices enable sellers and buyers to find representatives experienced in offering exceptional homes in Lake Tahoe. The Sotheby’s International Realty network currently has more than 13,000 sales associates located in approximately 670 offices in 49 countries and territories worldwide. Each office is independently owned and operated. For more information, visit, search #SierraSIR on Twitter, “Like” us on Facebook, follow us on Pinterest, check out our blog at and call one of our offices: (Squaw Valley) 530-581-1800; (Incline Village) 775-832-4900; (Zephyr Cove) 775-588-7710, (South Lake Tahoe) 530-494-7600; (Tahoe Donner)530-587-3505.



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