This annual fundraiser draws more than 650 guests to the shores of Lake Tahoe for the unveiling of the newest Oscar de la Renta resort collection to benefit the League to Save Lake Tahoe. This year, the league is putting a new spin on a classic event by going virtual.
Every night starting July 30 through August 1 at 5 pm, join Saks Fifth Avenue, Oscar de la Renta and the League to Save Lake Tahoe for a series of online programs showcasing the latest designs, trends and styles. Proceeds from an online trunk show, auction and individual donations will support the League’s efforts with sponsors matching individual donations.
Now in its 51st year, the tradition dates back to 1969, when designer Bill Blass began showing his collection to a few loyal clients and friends. Saks Fifth Avenue has partnered with Oscar de la Renta for the show for more than two decades.
Former Saks Fifth Avenue San Francisco vice president and general manager Jim Ludwig was the visionary behind the event along with his friend, the late, American designer Bill Blass. The idea was to offer summering San Franciscans, many of whom resided near each other in the city and by the lake, the opportunity to purchase their fall season ensembles while benefiting a good cause at the Lake.
They pitched then-league president on this summer soiree — and in August 1969, Blass presented his fall collection, barefoot, on the beach.
De la Renta took the reins in 1995, after Blass fell ill. The event then went on hiatus until 1999, when Blass had his final Tahoe show, where guests recall he served his famed meatloaf dish and shared his recipe. In 2002 de la Renta began to serve as the lead designer for the event. In 2016, Laura Kim and Fernando Garcia were named co-creative directors of the label and both stepped in as the new coordinators.
What started as an intimate gathering with boxed lunches has evolved into a significant production including a lucrative live auction and backstage trunk show where Classic Tahoe chic and daytime glamour define the scene.
The virtual event is free. Please visit savethelakefashion.com to save your virtual seat. Or follow the event via #savethelakefashion.