Navigating A Fast-Paced Market Like A Pro

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Navigating A Fast-Paced Market Like A Pro

There’s no denying that the real estate market is hot right now. The need for homes that cater towards consumers’ desired lifestyles in the wake of COVID-19 paired with low interest rates has created an environment where buying a home is a top priority on everyone’s to-do-list.

Throughout Reno, Lake Tahoe and  surrounding areas,  real estate markets continue to boom. In Q1 of 2021 Lake Tahoe area multiple listing services reported more record-breaking trends with  year-over-year increases as high as 95% in sales volume and 81% increases in home prices depending on the neighborhood (visit Sierra Sotheby’s International Realty quarterly micro market report for full details broken down by neighborhood).  Downstream, the Reno market continues to sizzle as a popular refuge for its tax benefits with a continued influx of buyers from California and high tax states.

Sierra Sotheby’s International Realty’s quarterly reports illustrate the depth of this region-wide sellers’ market, in which buyers are facing fierce competition for a small pool of available homes.

While there are still plenty of opportunities to reach your real estate goals if you’re in the market for a new home, it’s understandable to be intimidated by the current market conditions. Here is some sage advice and expert tips for navigating the seller’s market this year.

Act Fast & Adjust Your Strategy for Success

If 2020 has taught us anything, it was that we need to adapt to the ever-changing real estate landscape, which means moving quickly and aggressively. We are experiencing unprecedented times in the real estate market and every hour is crucial for buyers in this market. It is important for buyers to not only take action fast on listings that they have their eyes on, but to rethink their strategies when it comes to making an offer. The ‘win’ right now can’t be about squeezing the seller for every dollar. Instead, the ‘win’ is about beating out other buyers. As a buyer, you are more or less negotiating against other buyers, not the seller. Once you find your dream home, ask your Realtor® to use every trick in the book to entice the sellers to take your offer over the others.

 Come Prepared to Win

Before you begin your search for the perfect home, spend some time getting yourself prepared so that everything is in order for when the right property becomes available. This can mean getting pre-approved with a local lender if you are seeking financing, having a checklist of features that are a top priority for you, driving through neighborhoods to get a feel for the area and narrow your search, establishing an LLC or other entity in which you might like to take title, and blocking out time on your schedule to see properties as soon as they come onto the market. Taking these actions ahead of time can help ease some of the stress associated with buying a home in a market where the competition is stiff.

Don’t Get Attached Too Quickly

The home buying process can be very emotional. It is easy to fall in love with a home when touring it and imagine what it would be like to experience life’s special moments there. But with COVID restrictions limiting the number of people in a home at any given time, it can give buyers the false impression that they are the only one with their hearts set on the house, when in fact, there is probably a long line of prospective buyers who love the home as much as you do. Try to limit your emotional connection to a home until your offer has been accepted. These days, inventory moves too fast to mentally commit to a property before you have the keys in hand.

Take these tips into consideration before you embark on your own real estate journey. When it’s time to take the plunge, allow Sierra Sotheby’s International Realty’s local real estate experts to guide you towards achieving your goals. Get started today by visiting

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